What is graphic design and where is it used? Graphic design can be found almost anywhere. It involves images, colours, shapes and letters carefully put together to get our attention, send messages and visually represent brands, corporate identity, logos and websites.
Graphic design first originated in the 15th century with the invention of the mechanical printing press. That is, with moveable type, predetermined designs could be set. These days, this creative process usually involves designers and clients working together on words, symbols and images, resulting in a visual representation of ideas and messages. This visual representation is designed to convey a specific message to a targeted audience.
A graphic designer needs to understand their client’s service or product, their goals, their target audience and their competitors. From this information, they create a visual solution by manipulating, combining and utilising colour, shape, imagery, typography and space.
Graphic designers of websites, brands and logos use their creative knowledge and skills, combined with technical knowledge and communication experience, to assist their clients. Using images and words, they generate a form that will communicate to and influence the market place.
This process involves research of the target market, understanding fully what the brand is offering and learning about other successful brands in the same market place. Consideration will be given to any differences the product or service has from others i.e. what makes it stand out from the crowd, giving it an identity and a distinctive edge. A key element here is looking at the colours and images used by competitors in their logos.
Clients can expect to be asked questions not just about the nature of the brand and what it offers but the history of its development and growth and details about the production methods used.
Graphic designers use different formats in their work: websites, business cards and stationary, logos, packaging, posters etc. In order to achieve strategic results, they address contemporary issues, generate ideas and create with words and pictures.
For more, go to The Australian Graphic Design Association (AGDA).