There are some important considerations to think of when designing a great logo for your business. You know if you have a successful logo if it can work anywhere – on a billboard, stationary, business card or an app tile. It should be memorable but uncomplicated, timeless and relevant to the products and/or services your business offers.
Even though you have employed the services of a company to help you design your business logo, there are some questions that you need to consider, both for your own clarification and to help guide and inform your designer.
What is your business and what does it provide? This clarification helps define for both you and your designer, the exact nature of your business and therefore lead towards an appropriate logo.
What do you want your logo to say about your business? Are there any particular icons that represent your business well or are there some you just don’t want to use? If your business is is a fun, quirky one, your logo can help indicate that and you will probably wish to avoid traditional icons. Conversely, if your business is more conventional, you may prefer symbols or images to reflect that.
Who is your competition? Have a look at their logos to not only think about the direction they took but to ensure you don’t end up with a similar logo. You want to avoid legal issues!
Who is you target audience or market? Considerations such as age, gender, location, income and occupation of your potential clients will affect the nature of your design.
How do you stand out? How are you different from you competitors? This selling point could in some way be incorporated into your logo.
What type of logo do you want and where do you intend to use it? Is it for a website or for software? Will it be your main business logo or perhaps a personal brand? Are you planning to use it on stationary, vehicles, labels on clothing, websites or business cards? The answers to these questions will help you select aspects like the wording (size, amount) and the colours you choose. How many colours and how complicate the logo is will depend greatly on where it is to be used.
Can you find some logos that you do like and some that do not appeal at all? This will help you discover which colours you are likely to choose, perhaps which typeface appeals and even the theme or direction your logo is likely to take.
If you have done your research and answered these questions, you will have a clearer idea in your head about what you want for a logo and you can give your designer a great starting point to work with.